Find Influencers for Your Brand: The Smart Way to Build High-Impact Partnerships

The success of any influencer marketing strategy starts with one crucial step: finding the right influencers. Not just anyone with a big following—but creators whose voice, audience, and content align with your brand values and goals. Here’s a practical, data-backed approach to help you discover influencers who actually move the needle for your business.

4/14/20251 min read

Step 1: Define Your Goals & Ideal Influencer Profile

Before you search, set clear goals:

Are you driving conversions, awareness, or UGC?
B2B or Direct to Consumer(DTC)?
Micro or macro influencer strategy?

From there, narrow down your ideal creator profile:

Platform (TikTok, Instagram, YouTube, LinkedIn)
Follower count (nano, micro, mid-tier, macro, mega)
Audience demographics (age, gender, region)
Niche (beauty, health, parenting, fintech, etc.)

Use influencer analytics platforms like Grin, Upfluence, or CreatorIQ to apply these filters at scale.

Step 2: Use Influencer Marketing Platforms & Marketplaces

This is where most influencer discovery begins. Platforms like:

Grin Influencer Platform
Upfluence Influencer Analytics
BuzzGuru
Tagger
Aspire
Fohr Influencer Marketing
Traackr
Skeepers Influencer Marketing

These tools allow you to:

Filter by location, engagement rate, audience quality
See past brand collaborations
Run influencer outreach campaigns in-platform
Access influencer analytics (reach, authenticity, conversions)

They’re especially useful for Shopify influencer marketing, TikTok micro influencers, and scaling influencer campaigns.

Step 3: Analyse Performance, Not Just Popularity

An influencer’s follower count doesn’t matter if their audience isn’t engaged. Look at:

Engagement rate (% likes/comments vs followers)
Comments quality (are they bots or genuine?)
Historical performance with similar brands
Brand alignment and values

Tools like HypeAuditor, Influencity, and Upfluence can break this down.

Step 4: Match Creators to Campaign Objectives

Want conversions? Go for:

Micro influencers with niche audiences
Strong CTRs, link in bio traffic

Want UGC? Focus on:

Influencers who already create strong lifestyle/product content
Instagram reels, TikTok, and Stories expertise

Want visibility?

Macro or mega influencers
Partner with influencer marketing agency or creator network

Step 5: Track, Test, Refine

Finding influencers isn’t a one-time job—it’s an ongoing optimisation process. Be sure to track:

Conversions, sales, cost per acquisition
UGC usage rights
Engagement over time
Feedback loops for improvement

Final Thoughts

When done right, finding influencers for your brand becomes a growth engine. Whether you work with a micro influencer agency, use a self-service influencer platform, or partner with a full-service influencer marketing agency, the key is alignment—between brand, creator, and audience.